35 Amazing Facts To Improve Your Dental Web Marketing Results

35 Amazing Facts To Improve Dental Web Marketing Results

While dentists and dental publications just finished up their year rend wrap ups for 2013, many of them have not kept an eye on the road ahead.   A lot happened over the past year in dental web marketing that you’ll want to pay attention to… some of it game-changing.  Below you'll find 35 Amazing Facts To Improve Your Dental Web Marketing Results.

What does any of it mean for your dental web marketing strategy for 2014?

For starters, we should ask “Will we be doing more of the same, or could some hot new technology or technique change the dental web marketing paradigm?” Could there be a new and/or untapped social media platform that is poised to overthrow Facebook, Twitter and the other giants?

Here are the five biggest trends and tactics being used by the most successful internet marketing companies on the web (you’ll want to add them to your dental web marketing program and then put them into action in 2014.)

Going to Mobile Marketing
In 2011, mobile devices outsold desktops for the first time. A remarkable study by IDC says that 87% of (Internet) connected devices sold will be smartphones and tablets by 2017. Mobile has been growing for a while, but the continuing migration of users to this platform should entice dentists to make mobile marketing a larger part of their overall dental web marketing strategy… or to add it if they weren’t using it before.

For some dentists, this means having a mobile app or making their websites more usable on smartphone and tablet screens will be necessary.  Another viable strategy you can use in your dental web marketing mobile strategy will be to increase their mobile ad spend. In response to the coming demand, Google now offers Enhanced AdWords, which has helped some dentists increase their CPCs (conversion per click) by as much as 30%.

Better Retargeting
These days, you can’t just visit a site and forget about it. The cookies on your browser make it possible for that site to follow you wherever you go online. People complain about it, but there’s no doubt it helps increase conversions and raise brand awareness. That’s why marketers expect the trend to ramp up next year.

Certain developments will also make retargeting more effective and less invasive. Mobile devices will become popular retargeting channels, in part because they’ll also incorporate local targeting tools. Cookies will gradually be replaced by device matching and other identification methods.

The Rise of Paid Social Ads
The last bastion devoid of the paid advertising onslaught and aggressive ads from marketers (social media platforms) has fallen.   Now that it has, several of our dentist clients have seen great results from paid social ads (especially on LinkedIn) due to the deep user engagement and more sophisticated targeting tools on social media, so expect the trend to accelerate in 2014.

According to Adroll, news feed ads on Facebook generate 49 times more clicks than right-hand side ads. Meanwhile, LinkedIn (my favorite for generating high-quality new patients online) offers Sponsored Updates, and Pinterest is currently testing Promoted Pins. If these programs show the same effectiveness as Facebook’s and LinkedIn’s you’re likely to see other channels begin catering to businesses by offering these types of services which no doubt will raise more revenues.

More Visual Content
I’ve been begging our clients for over 3 years to interview their patients and get outcome-based testimonial videos and then post them online.  The vast majority of your patients will be happy to do the video with you and when you use our Video Testimonial System (free for attendees of the ‘DOUBLE Your New Patient Traffic’ Seminar) you’ll produce the best videos imaginable and enjoy awesome results.

Video content consistently outperforms blogs and other text-based content. Pinterest boards now generate more revenue for Dentists than tweets or Facebook posts. One study shows the retention rate for visual information can reach 65% (with video) versus 10% for text-based information. It’s hardly surprising, then, that visual media will grab more attention in the coming year.

We’ve been living in a video age for a while, between the seemingly endless supply of homemade videos and sites like YouTube that share them. What’s more, new platforms like Vimeo and SnapChat create new channels for micro-videos, which only take a few seconds but can have a big impact on a company’s reach.

Better Assessments of the Data
Few dentists invest the time (or hire someone) to keep and monitor stats and because virtually none of your dental marketing efforts come with a key code, it’s not that easy to determine whether you generated the new patient appointment with your email, Pinterest board, LinkedIn or newsletter. New tools are coming along to make it easier to accurately pinpoint which tactics are working and which ones aren’t.

Google, for example, has an Attribution Modeling Tool that shows you when and where the first contact occurred, where the appointment was generated from the web, and every touchpoint in between. These new technologies will highlight which channels are valuable to your new patient conversion cycle, even if they aren’t where the cycle ends.

35 Amazing Facts and Statistics That Will Improve Your Dental Web Marketing Results
In the dental web marketing infographic below you'll find 35 Amazing Facts To Improve Your Dental Web Marketing Results from Growth Hacker Central; these numbers will help make sense of the importance of the Dental Web Marketing elements I’ve covered here.

35 Amazing Facts and Statistics That Will Improve Your Dental Web Marketing Results

35 Amazing Facts and Statistics That Will Improve Your Dental Web Marketing Results

Of course, there’s no way to know for sure what Dentists will be doing with their Dental Web Marketing strategies over the next 12 months. If you’re writing your plans for the new year, though, these are pretty good places to start.

If you're using any of the above strategies or something different, I'd love to here what your results have been.  Additionally, I'm always open to your suggestions for content ideas you'd like to see me write about.

Dr. Ken Newhouse

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Ken Newhouse is the 'OFFICIAL' Growth Hacker for the Dental Profession Worldwide™ and Founder of Growth Hacker Central and the Dental Marketing University™. Growth Hacker Central provides Growth Hacking, Gamification, Dental Web Marketing, Dentist SEO, Dental Websites and Social Media Marketing services for Dental Companies, Dentists and Dental Specialists.

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